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Although Paul Hollingdale opened Radio 2 with a happy but generic Wake Up Easy jingle, Radio 2 listeners had to wait until 1968 for their very own jingle package.
Since Radio 2 was successor to the Light, many programmes carried on much the same after launch; jingles had not been heard on the Light, so now were only played on those early morning and late night Radio 2 shows heard across both networks. Radio 2 contracted Pepper Tanner of Memphis for their first package. The BBC reasoned that due to Musicians Union restrictions and the high quality of Dallas jingles it was quite necessary to go Stateside.
Pepper Tanner offeredjingles at a fraction of the price of Dallas rival Pams.